Price-shoppers who ghost
Clients ask for the price, then disappear, because the ad didn't build enough trust before the conversation started.
How much? … (seen)
Facebook & Instagram Ads for PMU Studios in the USA
Fill your brow chair with real bookings, not just “how much?” messages.
HAIDANG media builds booking-first Meta ad systems for permanent makeup, microblading and brow studios across the US, from the ad your future client scrolls past, to the moment she books.
- Beauty studios only
- Bilingual English and Tiếng Việt
- You own your ad account
📣
Ad is liveReaching clients near your studio
💬
New message“Do you have Saturday open?”
✅
Appointment bookedPowder Brows, Sat 10:30 AM
Trusted by hundreds of beauty studios across the United States
The demand is already there
Every month, Americans search for brow & PMU services hundreds of thousands of times.
Clients are actively looking. The question is whether they find your studio, or the one down the street. Facebook & Instagram put your work in front of them before they even open Google.
“We don't create demand from nothing. We make sure the demand in your city finds you first.”
Google Keyword Planner, USA
Sound familiar?
Why most studios run ads but still don't get steady clients
It's rarely the budget. It's the message, the proof, and what happens after someone clicks “Send message.”
Ads that miss the real fear
PMU clients are afraid of brows that look too dark, too harsh or unnatural. Generic “50% off” ads never address that.
Will it look natural on me?
Inbox, but no bookings
Messages come in, but there's no fast reply, no script, no deposit step and no follow-up, so they book elsewhere.
Sorry, I found someone else.
Industries we serve
Your work is beautiful. We make sure your city sees it.
We create campaigns for every high-value beauty service, with creative that shows real, natural results.
PMU & Brow StudiosMicroblading, powder and combo brows
Natural BrowsHealed results that build trust
Lip BlushSoft, natural color
Lash StudiosExtensions and lifts
Happy ClientsThe moment that brings referralsWhat we do
A complete client-getting system for PMU & beauty studios
Every campaign is built around your services, your city and what your local clients actually care about.
Facebook & Instagram Ads
Booking-first Meta campaigns built by city, service and offer.
- Messenger, IG DM & lead-form campaigns
- Local radius targeting by city / ZIP
- Offer & audience testing
- Retargeting warm audiences
Ad Creative & Video
Scroll-stopping hooks, captions and Reels that speak to real client fears and desires.
- Hook & caption writing
- Reels / short video editing
- Healed-result showcases
- UGC-style scripts
Page & Channel Building
A Facebook, Instagram and TikTok presence that makes strangers trust you before they message.
- Profile & highlight optimization
- Regular posting calendar
- Review & social-proof system
- Brand-consistent visuals
Inbox & Booking Support
We turn messages into appointments with fast replies, proven scripts and follow-up.
- Reply & consult scripts
- Qualifying price-shoppers
- Deposit & reminder flow
- Booking tracking
Branding & Website
A premium look that justifies premium pricing, online and in your studio.
- Logo & brand kit
- Booking landing pages
- Website design
- Studio photo direction
Local SEO & Google Profile
Show up when clients in your city search “microblading near me.”
- Google Business Profile setup
- Local keyword pages
- Review strategy
- Performance tracking
“I finally have a team that understands my business and speaks my language.”
What studio owners tell us
Why HAIDANG
Like a lighthouse, we guide the right clients to your studio.
“Hải Đăng” means lighthouse in Vietnamese. We don't run mass-market ads. We build a system that guides qualified clients in your area straight to your booking calendar. We speak your language. Literally. Strategy calls in Tiếng Việt, ads written in native American English.
01
Beauty studios only
PMU, brows, lashes and beauty is all we do. Our messaging speaks directly to US brow & PMU clients.
02
True local targeting
Campaigns are built around your city, state and real service radius, not the whole country.
03
Bookings over vanity metrics
We optimize for cost per booking, not likes. Every report ties ad spend back to appointments.
04
Transparent & long-term
Ads run in your own Business Portfolio. Weekly optimization, clear reports, and you keep everything.
How it works
From free call to a full calendar in four steps
A clear, proven process focused on one outcome: more booked appointments.
01Free
Step 01 of 4
Free Strategy Call & Market Analysis
We review your studio, services, prices, local competitors and goals. You get a clear plan for how Facebook and Instagram will bring you bookings, with no pressure and no obligation.
021–3 days
Step 02 of 4
Campaign Build & Tracking Setup (1–3 Days)
We write your ads, edit your creatives, build audiences around your city and set up Meta Pixel and conversion events, so every lead is tracked from first view to booked appointment.
03Weeks 1–4
Step 03 of 4
Launch & Aggressive Testing
Campaigns go live. We test offers, hooks, creatives and audiences side by side, cut what doesn't work fast and track every single message.
04Month 2+
Step 04 of 4
Optimize & Scale
We put more budget behind what books, cut what doesn't, improve your inbox-to-booking rate and lower your cost per client month after month.
Your dedicated team
A real team behind every campaign
Strategists, copywriters, video editors and media buyers who work only with beauty studios. You get one point of contact, weekly updates and a team that treats your budget like their own.
EN + VIBilingual team
50 statesService area
100%Your ad account, your data
Pricing
Simple plans. No hidden fees.
A 3-month minimum gives us the time it takes to test, learn and stabilize your cost per booking.
Management fee only. Ad budget and Meta taxes (~10%) are paid directly to Meta.
Basic
For studios with someone already answering messages and booking clients.
$1,800/ 3 months
≈ $600 / month
- Facebook & Instagram campaign setup
- Ad copywriting
- Basic ad video editing
- Campaign & audience testing
- Ongoing optimization
- Performance tracking & reports
- Ad strategy consulting
- Inbox replies, closing, page management
Ad spend not included
Plus
For busy artists who want us to handle ads, content and the inbox, so they can focus on clients.
$4,500/ 3 months
≈ $1,500 / month
- Everything in Basic
- Replying to client messages
- Consulting & closing support
- Booking tracking & follow-up
- Professional page management
- Regular posting
- Video editing & graphic design
- Studio branding
- Instagram marketing
- Long-term growth strategy
Requires Business Portfolio, Page & booking-system access
Client stories
Studio owners who trusted the light
★★★★★
Before working with the team, finding new clients was a real struggle. After launching ads and polishing our brand, bookings increased noticeably within just a few weeks.
Mrs. KimOwner, Brows By Kim Honey
★★★★★
They built a much clearer, more effective ad strategy for my studio. New clients grow every month and ad spend stays under control. I'm impressed by how dedicated they are.
Mrs. SandyOwner, Brows By Sandy
★★★★★
They elevated our brand image and attracted exactly the right clients. Shortly after launching, bookings rose clearly and revenue became much more stable.
Mrs. Kim NgânOwner, Alluring Beauty Lounge
Where we work
Serving beauty studios in all 50 states
We run hyper-local campaigns wherever your studio is, from big metros to smaller towns, and target by city, ZIP code and drive-time radius.
CaliforniaTexasGeorgiaFloridaVirginiaWashingtonNew YorkNorth CarolinaMarylandMassachusettsPennsylvaniaArizonaColoradoOhioHoustonDallasOrange CountySan JoseLos AngelesAtlantaOrlandoSeattleNorthern VirginiaCharlottePhiladelphiaPhoenixDenver
FAQ
Questions studio owners ask us
Straight answers about how we work, what it costs and what to expect.
What does HAIDANG media do?
HAIDANG media is a bilingual (English–Vietnamese) marketing agency that runs Facebook and Instagram ads, ad creative, page growth and booking support exclusively for permanent makeup, microblading, brow, lash and beauty studios in the United States.
How much does Facebook ads management cost for a PMU studio?
Our Basic plan is $1,800 per 3 months (about $600/month) for ads management. Our Plus plan is $4,500 per 3 months (about $1,500/month) and adds inbox replies, booking follow-up, page management and content. 12-month plans get one month free. Ad spend is paid directly to Meta and is not included.
How much ad budget does a brow studio need?
Most single-location studios start around $15–$30 per day per main service, then scale the campaigns that produce bookings. We recommend a budget after your free audit, based on your city, prices and capacity.
How fast will I see results?
Messages usually start within the first 1–2 weeks after launch. The first 30–45 days are for testing offers, creatives and audiences; a stable cost per booking typically appears in months 2–3. That's why we require a 3-month minimum.
Do you guarantee a number of bookings?
No honest agency can guarantee bookings, because results also depend on your pricing, portfolio and how fast inquiries are answered. We guarantee the work: a proven process, weekly optimization and transparent reporting.
Can you reply to client messages for me?
Yes. On the Plus plan we reply to inquiries in English using consult scripts, qualify price-shoppers, follow up and track bookings, and we report to you in Vietnamese or English.
Are before-and-after photos allowed in Facebook ads?
Meta restricts ads for cosmetic procedures: they must target people 18+, can't imply negative personal attributes (like “Are your brows thin?”) and shouldn't use unrealistic or edited results. We write compliant ads to protect your ad account.
Do I own my ad account and Facebook page?
Yes. We work inside your own Meta Business Portfolio with partner access. Your page, pixel, audiences and ad history always stay yours.
Which services can you market?
Microblading, powder/ombré and combo brows, lip blush, permanent eyeliner, brow lamination, lash extensions and lifts, head spa, nail salons and med spa services.
Free guides
Learn how top studios fill their calendar
9 min read
Facebook Ads for Permanent Makeup & Brow Studios: The 2026 Playbook
How US microblading and brow studios get booked with Facebook & Instagram ads: budgets, campaign setup, ad angles, Meta policy and key metrics.
Coming soon
Microblading vs. powder brows: ads that sell both
Coming soon
Google Business Profile for brow studios: win “near me” searches
Free studio audit
Ready to turn ads into real appointments?
Tell us about your studio. We'll review your page, ads and local market and send you a clear plan, free, no obligation.